100x Engine

100x Engine

Provider	Imperfect Labs
Led by	Shivansh Garg
Type	Personal-branding product
For	Experts, doctors and founders
Platform	Instagram
Delivery	Online: Skool, live sessions and WhatsApp
Admission	By application; about 2 in 10 accepted[1]
Current version	v5 (updated 3 November 2026)[2]
Price	₹5.5 lakh + GST (1 year) $5,500 (1 year, outside India)[3]
Guarantee	Results, or 100% money back[4]
Website	imperfectlabs.net/100x-engine

100x Engine is the personal-branding product of Imperfect Labs, led by its founder Shivansh Garg. It is aimed at experts, doctors and founders who want to build an audience on Instagram while keeping their existing work. Members learn to make content in their own voice, with live coaching each week and a team that gives feedback on WhatsApp.^[1]

Admission is by application, and the company says it accepts about two in ten applicants, choosing "on values, not budget".^[1] The programme comes with a results-or-money-back guarantee.^[4] The current version, v5, was last updated on 3 November 2026.^[2]

Background

Imperfect Labs says it built the programme around four places where experts get stuck on Instagram:^[1]

1. Too much to say: years of knowledge but no single idea people remember them for.
2. No time: posting daily does not fit a clinic or a company.
3. Content that doesn't travel: accurate but ignored, because hooks, formats and delivery are a separate skill.
4. Help that doesn't get them: agencies post generic content that does not sound like the expert.

Format

The programme runs in three parts every week, plus support on WhatsApp 24 hours a day, five days a week.^[1]

Sanket, the Viral Hour host, is credited by the company with more than one billion organic views and over ₹25 crore in revenue driven.^[1]

Feedback

Each member has a "virality engineer" who watches their reels and messages them first with the one thing to fix next, in a private WhatsApp group. Feedback arrives within 36 hours.^[1] Before version 3 it took seven to fourteen days.^[5]

What is included

• Blue Ocean Strategy with Garg
• Weekly Viral Hour with Sanket
• 24 Happy Hours with Garg
• Feedback within 36 hours
• Growth Tracker with a monthly goal
• Brand-deal support
• A mapped plan for the first 90 days
• Four live profile reviews a month
• Front-row sessions with industry leaders
• 24/5 WhatsApp Q&A
• Exclusive brand deals from ₹10,000 each
• Offline meetups and a welcome kit

Source: 100x Engine page.^[1]

First week

Members start recording on the first day, in formats chosen for their field, rather than spending a month on theory. In the same week the team works on the member's profile (bio, highlights and pinned posts), display picture and audio setup.^[1]

Three-year journey

The company describes 100x Engine as the start of a three-year path:^[1]

The company notes that results depend on effort, niche and the platform.^[1]

Admission

Applicants fill in a two-minute form, then see a short video from Garg and can book a call. Riddhima or Virangna from the admissions team reads every application; the team says it replies within one to two hours.^[1]

According to the company, the programme suits people with real depth in their field who are willing to create, even imperfectly, and who want honest feedback. It is not meant for people who want someone to post for them, expect followers overnight, or cannot set aside a few focused hours a week.^[1]

Pricing

No-cost EMI options and a seven-day cooling-off period are available on every plan.^[3]

Comparison with agencies and freelancers

Imperfect Labs compares the programme with hiring help as follows. Freelancer and agency costs are its estimates of typical rates in India.^[1]

Guarantee

The company offers 100% of the plan price back, including GST, if a member does the work and misses the target agreed with them. "Doing the work" means posting at least three videos a week in at least 85% of weeks, attending at least 80% of Happy Hour sessions (live or recorded) and sending Instagram Insights to the virality engineer once a month. Examples of targets are "3 quality leads in 3 months" for a doctor or "3 times my monthly views within 6 months" for a founder. Claims are made by email within 30 days of the end of the time frame, and can be made once per person.^[4]

Version history

Results

Members highlighted by the company include paediatrician Dr. Anuradha HS (19.3K to 400K followers), parenting creator Dipali Bajoria (8,892 to 88.2K) and jeweller Avijit Goel (8,986 to 24.6K).^[1] The company says 89% of members see results in their first three months, and that results depend on effort.^[1]

See also

• Imperfect Labs
• Shivansh Garg on Shivansh.wiki

References

1. ^ "100x Engine · Personal branding with Shivansh Garg". imperfectlabs.net/100x-engine. Imperfect Labs. Retrieved 10 November 2026.
2. ^ "100x Engine v5: More Shivansh, results or your money back | Imperfect Labs". imperfectlabs.net/whats-new/v5. Imperfect Labs. Retrieved 10 November 2026.
3. ^ "Pricing · 100x Engine, Live Profile Reviews and VIP". imperfectlabs.net/pricing. Imperfect Labs. Retrieved 10 November 2026.
4. ^ "Results, or your money back · 100x Engine guarantee". imperfectlabs.net/guarantee. Imperfect Labs. Retrieved 10 November 2026.
5. ^ "100x Engine v3: Faster feedback, more access | Imperfect Labs". imperfectlabs.net/whats-new/v3. Imperfect Labs. Retrieved 10 November 2026.
6. ^ "100x Engine v2: The 2.0 relaunch | Imperfect Labs". imperfectlabs.net/whats-new/v2. Imperfect Labs. Retrieved 10 November 2026.
7. ^ "100x Engine v4: Brand deals, frameworks, income | Imperfect Labs". imperfectlabs.net/whats-new/v4. Imperfect Labs. Retrieved 10 November 2026.
8. ^ "Case studies · Real 100x Engine member stories · Imperfect Labs". imperfectlabs.net/case-studies/. Imperfect Labs. Retrieved 10 November 2026.

Official links and resources

This wiki is a reference. For anything current, such as prices, applications or support, use the official sources below.